The Internet of Behaviours (IoB) will be the next frontier of innovation because it will lead to more informed and better-targeted marketing strategies.
This IoB (Internet of Behaviours) article will explain what IoB means and why it will help with marketing innovations in the future.
What is IoB (Internet of Behaviors)?
The IoB (Internet of Behaviours) is a relatively new concept, but it’s becoming more and more important.
Think about how many times a day you use technology in some way—on your phone, at work, while listening to music—and see how big of an impact tech already has on our daily lives.
The data we produce grows exponentially every year as we connect our homes, cars, and even our bodies through new wearables.
Soon enough, there will be so much information that companies will need a whole new way to collect it all and make sense of it.
It is where IoB (Internet of Behaviours) comes in. At its core, IoB means using technology to track everything we do and then using that information to help us live better lives.
The Key Benefits of an IoB Approach
To businesses, an IoB (Internet of Behaviours) approach offers a more holistic way to analyze user data.
By using behavioural data to build up a picture of who users are and what they do, companies can improve their offerings for that target market. The increased knowledge about customers’ behaviour also allows firms to respond better to changes in that behaviour.
For example, suppose middle-aged people with a family use your product but notice fewer people from that demographic access it over time. In that case, you can offer additional support for parents or different ways to use your product.
It could include offering new features like recipes or childcare tips and suggesting local services such as babysitters or pediatricians.
Key Challenges in Implementing an IoB Strategy
There are numerous challenges facing companies and individuals alike in implementing an IoB (Internet of Behaviours) strategy. However, these can be broken down into three main areas; technical, legal, and philosophical.
Although these issues may appear daunting at first glance, with a thorough understanding of each area and a willingness to adapt, there should be no problems adopting such a system.
Considerations for creating an IoB (Internet of Behaviours)
The data being collected and studied can be either behavioural or cognitive. Behavioural data measures action, but not necessarily intent. Cognitive data takes both into account.
Both are equally important for a full IoB, but cognitive data is generally more challenging to find (and more valuable) than behavioural data.
If you’re collecting behavioural data, consider what kinds of behaviours you want to measure and how they relate to your product. If you’re collecting cognitive data, consider what kinds of questions you want users to answer so that you can understand their motivations better.
An excellent example of an IoB (Internet of Behaviours) tool is Google Analytics, which collects and analyzes website behaviour. Another example might be Amazon’s People who bought X also bought Y feature—it suggests additional products based on customer purchases.
Consider whether these tools work well enough or if there could be improvements made to them to make them more effective at helping consumers make decisions about purchases.
How Can We Use IoB (Internet of Behaviours)?
This new trend called IoB (Internet of Behaviours) will help counter some of these issues by enabling its users to interact with technology that uses information on human psychology to give its users what they need most.
Understanding how our minds work and interact with data can tailor content specifically for specific groups based on their needs, wants, and desires.
For example, I may want to watch a video about North Korea, while my wife may want to watch something else entirely. Our devices would be able to understand our preferences and tailor accordingly.
Future Trends in Biohacking and IoB
Devices and apps can be incorporated into just about every part of your life. Your appliances and IoB (Internet of Behaviours) are in charge of healthy eating to staying active.
This biohacking trend will allow you to work on improving your health proactively. But be careful — information overload is a real thing! Do some research before jumping on a tracking app or device and track what works for you while ignoring others.
Stick with something that resonates with you to continue with it long-term. Also, remember that these devices aren’t changing your life overnight. It takes time and consistency to make a difference.